“The most important thing in communication is hearing what isn’t said.”
– Peter Drucker
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In BtoB professional relations, the concept of technical sales is closely related to the proper understanding of the customers' industrial needs and its translation into a technical language in a way to generate a measurable and quantifiable technical specification, both for tangible products or services, which represent, considering the existing budget limitation, the best solution to solve that specific need.
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Based in more than 30 years of experience in formulation and development of technical specifications and its commercial follow up on progress in business sectors like Mining & Metals, Metal-Mechanics, Oil & Gas, Sugar & Ethanol, Pulp & Paper and Industrial Automation, Graubart Technical Sales works as sales representative or sales agent to local or global companies pursuing step into or grow up their market share in the Brazilian and South American markets through technical sales, no matter if these salles take place as spot negotiations or scheduled periodical purchasing plans.
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